When new beer brand Kordaat launched recently, they purposely introduced themselves in a very male focused commercial, to some criticism. This was anticipated, as 2 days later these 3 women-only commercials were launched to show that Kordaat really is for everyone, as the article on the right explains.
Agency: Joe Public / Dorst&Lesser
Creatives: Meinte Stinstra & Melissa Spiering
DOP: Goof de Koning