Family owned car rental company Diks asked us to do a commercial for them.
I proposed a pun on their family name (naturally). They were good sports, and so owner Ronald Diks, and his two sons Robin and Niels now star in their own shameless commercial. It went viral big time, became a Dumpert #1 and got coverage in numerous newspapers, blogs and TV shows.
It was fun to see that GeenStijl, the biggest blog in NL, let go of their usual cynic demeanor and praised the film in an article on their front page.
The next year I did a second film for them, this time in an 80's sitcom setting, with a very expensive surprise. Watch it under this text. ↓
"Een complete over-the-top reclame met flauwe grappen en lekkere sopmeisjes. Plus natuurlijk de slogan die de komende weken de popcultuur gaat veroveren: Chicks love Diks. Applaus. Daar kan geen copywriter van PvdA-campagnefilmpjes aan tippen, zeggen wij.“
Concept: Elian Wils & Bram Koopman
Director & edit: Bram Koopman