One of my first ever commercials. Family owned car rental company Diks asked to do a film for them.

I proposed a pun on their family name (naturally). They were good sports, so now owner Ronald Diks, and his two sons Robin and Niels star in their own shameless commercial. It went viral big time, was the nr. 1 video Dumpert for days and got coverage in numerous newspapers, blogs and TV shows.

It was fun to see that GeenStijl, the biggest blog in NL, let go of their usual cynic demeanor and hyped the film in an article on their front page.
 

Concept, director, edit: Bram Koopman
Camera: Werner Walthaus

The following year I did a second film for them,
in an 80's sitcom setting and with 
a very expensive surprise. ↓