Swimming live with Great White sharks.. From the comfort of an Amsterdam swimming pool.. Shark worshipper Melvin Smitter was the first human being to have this world-first experience. With a sophisticated waterproof VR-headset that was in a live connection with Gansbaai, South Africa, Vodafone made his dream come true.

Agency: Glasnost
DOP: Aziz al-Dilaimi
Editor: Daan Adèr
Producer: Aemilia van Lent @ Eyeforce